Beyoncé Unveils First Teaser Trailer for Her Haircare Line Cécred: ‘Hair Is Sacred’

Beyoncé Unveils First Teaser Trailer for Her Haircare Line Cécred: ‘Hair Is Sacred’
The singer shared more information about her new haircare brand Cécred — and revealed its launch date — in the teaser

Beyoncé’s haircare line is finally on its way!

The megastar, 42, has unveiled the first look of her new haircare brand Cécred in a newly-released teaser trailer as she announced the date fans can expect to see the long-awaited line.

“Hair is sacred. The journey begins Feb 20. Visit CECRED.COM,” Beyoncé wrote in the caption to the trailer, published on her Instagram and official website Tuesday.

In the clip, a group of women working in a hair salon is first shown in footage projected on a draped screen in a dark room. The salon is named ‘Headliners Hair Salon,’ after the salon Beyoncé’s mom Tina Knowles opened in 1990 in Houston.

The footage then cuts to shots of women with different hair textures having their hair washed and shampooed, before switching back to the salon as the camera zooms in on a bright neon sign indoors that reads, ‘Headliners La Mode Salon.’

In one later shot, Beyoncé is shown staring straight into the camera as she gets her hair washed in a salon basin, before the Headliners hair salon is shown again with workers and clients chatting away.

The trailer ends with throwback footage of Beyoncé as a child with mom Tina, 70, giving a wave at the camera. It then cuts to black as the haircare brand’s name appears in white letters.

Beyonce performs onstage during the “RENAISSANCE WORLD TOUR”