Connect with us

CELEBRITY

Taylor Swift and Beyoncé are bridging divides at the office

Published

on

At professional services firm KPMG, managing director Rob Breakiron feels more popular among his entry-level colleagues than he should be as a 45-year-old. He has an unlikely ally in building this office reputation: Taylor Swift.

Breakiron’s affinity for Swift has made him, like many of the “Mastermind” singer’s songs, a hit. He often wears Swift’s merchandise or friendship bracelets from her ongoing Eras tour on team calls. The visual cues aren’t missed by fans of the 14-time Grammy winner’s music, and it helps build connections that can establish him as a trusted mentor.

“It very much directly impacts my ability to connect to the younger generation,” said the northern Virginia resident. “I don’t think it should be underestimated.”

Breakiron is known within his division as the “Swiftie Dad.” After attending multiple tour stops with his daughter, and with more planned over the summer, he’s become a go-to source for teammates seeking concert-related advice.

Coming out of the remote-work era, companies are attempting to reset expectations around norms such as what to wear and how to communicate. In a period rife with headbutting on everything from politics to return-to-office mandates, superstar performers Swift and Beyoncé are providing co-workers across generations and seniority levels with safe terrain to bond over.

The trend first sprouted last year as the pop icons crisscrossed the U.S. on tour. Now, with new albums from both performers topping charts in recent weeks and Swift’s show restarting this month, the two are once again often the topic du jour by water coolers or at the sometimes-awkward start of virtual meetings.

This can be welcome in the post-pandemic world of work, given the continued difficulty of building relationships in hybrid or all-online settings, according to associate professor Angela Hall of Michigan State University’s School of Human Resources and Labor Relations. These ties can help people feel more supported and happy in their roles, she said, which is a plus for both employees and executives at a time of worker apathy.

“Anything that can get people to form a connection, a bond, an affinity, is really important — whether it’s Beyoncé or Taylor, whether it’s the fact that they like to bake, or they have pets,” Hall said. “If people can connect on that level, it can only make things better.”

Hall pointed to a recent survey by the Society for Human Resource Management that showed 45% of workers surveyed feel “emotionally drained” by their jobs and more than half feel “used up” at the end of the workday. Those stats contribute to a sour picture of American labor sentiment following years defined by “quiet quitting” and the “great resignation.”

And employees who report feeling burned out are almost three times more likely to be actively looking for a new job, the research found. But there’s a key caveat: Those who feel a strong sense of belonging in their company are 2½ times less likely to feel burned out in the first place.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

BASKETBALL1 day ago

HAPPENING NOW: Taylor Swift and Travis Kelce powerfully attend “No Kings” Day Protest, Leading with other celebrities as they join thousands to show their love for America and stand up against Donald Trump’s failed corrupt presidency, she didn’t come empty, she brought food, drinks, protest supplies and free copies of her new viral album “life of a showgirl” the popstar also makes a powerful statement and a call to all celebrities that are silent and deaf to all that is happening in the country “You are all part of the problem, Our Democracy’s In Real Trouble and you are all sleeping….” – Read the Full story ⤵️

BASKETBALL1 day ago

SAD NEWS: 1 hour ago, Los Angeles,At the age of 53, Snoop Dogg announced… See more…

BASKETBALL1 day ago

The last photo of Charlie Kirk through Erika’s eyes: more than a picture, it’s a testament to power, focus, and undying love. Taken moments before tragedy, it holds a hidden story—one that reveals the depth of their bond and leaves everyone who sees it teary-eyed and wondering…

BASKETBALL2 days ago

“THIS IS THE FAR LEFT’S DIRTIEST GAME!” – Host Pete Hegseth Erupts on Live TV After Rival Lawmaker Jasmine Crockett Plays a Recording Targeting F.B.I Director Kash Patel—and the Studio Turns Into a Political Battlefield. See how a single broadcast ignited a nationwide firestorm — and what cameras caught after the feed cut.

BASKETBALL2 days ago

EMOTIONAL MOMENT: Just now on The Charlie Kirk Show — for the first time ever, Charlie Kirk’s parents and younger sister appeared together beside Erika Kirk, his widow. With tears in her eyes, Erika spoke openly about the pain, the silence, and the strength their family has endured since losing Charlie — and revealed that tonight’s episode will finally unveil the truth about,It was one of the most emotional broadcasts in The Charlie Kirk Show’s history. For the first time since his passing, Charlie’s family sat side by side, united in both heartbreak and hope. Erika Kirk, holding back tears, described the long nights of grief and the quiet faith that has carried them through. “We’ve learned that love doesn’t end,” she said softly. “It changes form — but it never dies.” As the camera panned to Charlie’s parents, their faces reflected both pride and deep sorrow. Viewers could feel the weight of their words — and the anticipation — as Erika promised that tonight’s episode would reveal truths never before shared publicly. A story of loss, faith, and the enduring strength of a family forever bound by purpose…▶️ Watch Here⤵️

BASKETBALL3 days ago

NFL COMMUNITY IN SHOCK Fans are sending love and prayers after Brittany Mahomes revealed that little Bronze, her and Patrick Mahomes’ young son, suffered a serious injury at school that required urgent medical care. Witnesses say Patrick dropped everything to be by his son’s side — putting football completely aside during this terrifying moment that’s left fans across the nation heartbroken. ️ The Mahomes family is asking for privacy as they focus on Bronze’s recovery. ❤️ Read the full story and updates in the comments Read more

BASKETBALL3 days ago

Taylor Swift and Travis Kelce Make a Majestic, Picture-Perfect Appearance in New York as the Sweet Couple Hit the Runway at the Victoria’s Secret Fashion Show

BASKETBALL3 days ago

Chaos at Turning Point USA as staff scrambling behind scenes after leaked texts from Candace Owens…. Read more⤵️

BASKETBALL3 days ago

It’s Official: Taylor Swift Announces Break from Touring in 2026 to Focus on Family and Romance with Travis Kelce, In a surprising and deeply personal announcement, Taylor Swift has confirmed that she will be taking a break from touring in 2026. The megastar shared that this decision comes from a desire to nurture her relationship with Travis Kelce and focus on long-term family goals. After years of nonstop success and global tours, Swift says she’s finally ready to slow down and embrace a more balanced life – and fans are both heartbroken and moved by the news. But what does this mean for her music career, and how will it impact her blossoming relationship with Travis?..full story below 👇

BASKETBALL1 week ago

What are the specific “holes” in the story that have Rogan and his millions of listeners convinced something is deeply wrong? We’ve compiled all the evidence and shocking claims in the full article 👇

BASKETBALL1 week ago

The second Whoopi Goldberg screamed, “CUT IT! GET HER OFF MY SET!”—it was already too late. Brandon Lake had just turned The View into ground zero for live-television chaos, and every camera was rolling.

BASKETBALL1 week ago

“BABY NO. 4 On The Way”: Chiefs Quarterback Patrick Mahomes and Wife Brittany Have Announced They’re Expecting Their Fourth Child — In a Caption, The Lovely Couple REVEALED The Name and Gender Of The Baby…See More

Copyright © 2024 USAgets