Super Bowl 2024: How Taylor Swift has led to even more headlines for Travis and Jason Kelce

The Kelces made history by both playing in last year’s Super Bowl, with Travis’ Kansas City Chiefs beating Jason’s Philadelphia Eagles – after a week their mother Donna dominated in terms of media coverage while talking about her sons.

In the 12 months since then, the brothers have had their own Amazon Prime documentary, they’ve both appeared on Saturday Night Live and their New Heights podcast, already growing in popularity, exploded thanks to a certain blossoming new romance – ending 2023 as the sixth biggest podcast in the United States.

For all the headlines they create off the field, on the field the pair continued to excel. They’re both Super Bowl winners and future Hall of Fame entrants as two of the best players we’ve seen in their respective positions.

Travis is back in a fourth Super Bowl in five years and broke some big play-off records in getting to Super Bowl 58 against the San Francisco 49ers in Las Vegas, while centre Jason fell just a couple of games short of a rematch but produced another dominant season with the Eagles.

Off the field, the pair have transcended the world of NFL and moved into the news and entertainment sphere – and not just because of Travis’ high-profile relationship with Swift.

Jason was all over social media when he went to watch his brother play the Buffalo Bills, drinking with home fans before the game and picking this first meeting with Swift to go shirtless in the stadium and climb out of his box and into the crowd for pictures.

The 36-year-old was also named as one of People magazine’s sexiest men of the year for 2023 – which Travis reacted to in typical brotherly fashion on their podcast.

“You’re one of the ugliest people I’ve ever seen in my life, so this actually threw me off,” the Chiefs tight end joked.

They’re the hottest sporting siblings in the US right now, and the Super Bowl could be yet another boost to their growing profile.

“Having the Taylor Swift effect is also a positive,” said NFL commissioner Roger Goodell before the Super Bowl in Las Vegas. “She knows great entertainment, and I think that’s why I think she loves NFL football.”

Goodell, who also laughed off conspiracy theories about the relationship being scripted, will nevertheless be delighted with the impact Swift has had in terms of bringing in a newer, younger audience – and a big increase in female viewers.

“I think it’s great to have her a part of it,” Goodell added. “Obviously, it creates a buzz. It creates another group of young fans, particularly young women – that are interested in seeing, ‘Why is she going to this game? Why is she interested in this game?’

“Besides Travis, she is a football fan, and I think that’s great for us.”

It’s also been great for Travis Kelce’s popularity, as he made Google’s 2023 trending list and saw sales of his Chiefs replica jersey take a 400% spike after Swift was first spotted at one of his games.

“Taylor has an unbelievable fanbase that follows her and supports her throughout her life,” Kelce said in Las Vegas. “It’s been fun to kind of gather the Swifties into Chiefs Kingdom and open them up to the football world and the sports world.”